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Top 5 tips to improve your Facebook engagement strategy

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In 2021, Facebook is still the most used social media with more than 2.7 billion monthly active users, according to Statista. Through Facebook, brands can attract new clients and keep in touch with existing customers through communicating their brand identity and engaging with their community and Facebook users in general.

It is therefore of key importance for businesses to create and put in place a Facebook engagement strategy in order to increase engagement rate, that is to say the number of times their audience likes, comments, shares or clicks on their Facebook posts. Facebook's algorithm indeed showcases most liked and commented posts. Making the increase of your community’s Facebook engagement rate a top priority for your business is thus a smart way to drive traffic to your own website.

Still don’t know how to increase Facebook engagement rate? Let us guide you through our top 5 tips!

Know your audience and post content they like

First of all, you should make sure to know your audience and what type of content they like. To do so, have a look at your Facebook analytics and make sure to keep an eye on the number of likes and comments each and everyone of your posts receive. If one of your posts seems to be getting more likes and comments than the others, then it is pointing you in the right direction.

To know your audience even more, you can use Ideta’s new and free Facebook auto comment tool in order to directly reply to your community’s comments, either via public messages or private messages. By engaging in a conversation with your audience, you will be able to build trust with people, foster loyalty, strengthen your community and thus increase your audience’s Facebook engagement rates.

Once you know your audience and what type of content they like, you can start adapting and tailoring your posts. Do not be afraid to think outside the box and to share diversified content, otherwise your audience might start to think your posts are quite repetitive. The more your content is original and personalised, the more engagement it receives.

Post less, but at optimal times

According to Hubspot, the best days to post on Facebook are from Thursday to Sunday. Likewise, the best times to post on Facebook are:

  • At 9am, when people are starting work and going online for the first time of the day,
  • Between 11am and 12am, when people are having lunch,
  • And from 3pm to 4pm.

In order to increase Facebook engagement rate, it is indeed crucial to make sure you post at optimal times, that is to say at times when people are going on Facebook and are the most active on it. Otherwise, it is likely that your posts will go unnoticed. Creating and then maintaining a social media calendar is a great way to make sure you always post at optimal times.

By posting at optimal times, you will be able to increase the engagement your posts receive. Maybe you could even start creating some sort of a virtuous cycle: the higher the engagement rate of a post, the more visible it will get on Facebook, and the more the engagement rate will keep growing as a consequence.

It is also worth noting that posting more will not necessarily help with engagement. It is better to focus on the quality of each of your posts, rather than trying to post as much content as possible.

best time to post on Facebook for engagement rates
The best time to post on Facebook also depend on who you are talking to

Reply to all comments

Just as you would not leave a customer email in your inbox without replying to it, on Facebook, you should also always make sure to answer all comments. Indeed, increasing Facebook engagement rate isn’t just about making your audience react to your posts. It is also about you replying to them and taking the time to answer their comments.

Answering people’s comments under your posts will help you strengthen your community, build trust with potential customers and foster loyalty with already existing customers. Making a habit of answering to Facebook users’ comments under your posts, will inevitably draw your community’s Facebook engagement rate as people will feel seen and heard, and will thus be more likely to comment one of your posts again in the future.

Also, according to a study from the Harvard Business Review, potential customers are seven times more likely to become leads when firms answer to their query within an hour, than when they reply to their query after an hour has passed. This observation draws the attention to the idea that you should always answer your audience’s comments, in a timely manner, in order to increase Facebook engagement rate and, ultimately, attract new customers.

By using Ideta’s Facebook auto comment tool, you will be able to make sure not to miss any comment and to answer every single one of them with either a public message or a private message or both, automatically and in seconds!

Moreover, by implementing an Ideta chatbot into your Facebook account, you could be able to answer all private messages received on Messenger at any hour of the day or night! Check out our article about chatbots for more information.

Upload more photos and videos

It is no secret that, on Facebook, content which includes either a photo or a video has more reach than content displaying long texts. When on social media, people are way more likely to stop scrolling when they see visual content.

Therefore, in order to increase engagement rate on your posts, you should definitely start posting more photos and creating short videos. You could also try to do Facebook stories. These can be posted for only 24 hours, thus triggering a feeling of urgency in people who want to have a look at your content before it disappears. Photos, videos and stories will for sure help you get noticed!

Include calls to action in your posts

Last but not least, in order to improve your Facebook engagement strategy, it is crucial that you create interactive content and include calls to action in your posts as often as possible. A call to action will inevitably boost Facebook engagement rate!

There are many ways to engage with your audience. You can start by simply asking people questions. You can also post surveys or quizzes. The more your content will be interactive and fun, the more people will be interested in it. 

One other way to drastically increase Facebook engagement rate is to host giveaways or offer discounts to people who comment on your posts. Thanks to Ideta’s Facebook auto commenter, you can even automatically send giveaway information and discount codes via private messages to people who comment, instead of directly publishing them under your post, where everyone can see them!

Send your discount code privately to people who comment under your post

To conclude, nowadays, putting in place a Facebook engagement strategy is crucial for businesses. Increasing Facebook engagement rate, that is to say increasing the likeliness of people liking or commenting on your posts, is the key to building a strong community and improving your lead generation as well as your conversion rates.

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Written by
Eléonore Laloux

Eléonore is an Intercultural Management student. She started writing articles for Ideta in June 2020. Eléonore loves cinema, drama, travelling and is always ready to learn new languages.

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