Instagram Live Comments 101
Back in 2016, Instagram launched its Live Video feature, allowing users to do live streams directly from the app. The feature quickly became a user-favorite, with many celebrities, influencers, and brands using it to get closer to their followers. And while you’re doing an Instagram live, users can leave Instagram live comments that you can respond to and further engage with them.
Okay, that’s great, but why do these comments matter? That’s what we’re here to shed light on. Namely, with this article, you’ll learn all you need to know about going live on Instagram and how you can use the feature to your advantage.
So, without further ado, let’s begin!
What Are Instagram Live Comments?
Live streaming platforms have become the go-to entertainment source for millions of people. Take Twitch as an example. It quickly gained millions of users and became one of the most popular social media networks on the market.
And when Instagram saw how popular live streaming is, it simply had to jump on that train as soon as possible. Thanks to that, we now have a feature called “Instagram Live Video” or “Instagram Live” in short. And with Instagram Live we also got Instagram live comments. Let’s break it down.
Instagram Live is a feature that allows people to go live on the app. By going live on Instagram, your live feed jumps in front of every Instagram story, making it more visible to your followers. While you’re doing your Instagram live, people can leave all sorts of comments in real time.
So, you don’t have to go to Twitch or other streaming platforms to do live streams. This is a very useful feature since it allows you to stay on Instagram for live streams instead of creating new accounts on other networks and building an audience there, which can be a very lengthy process.
While you’re doing an Instagram live, you can ask questions and get real-time answers from your followers. For example, let’s say you’ve just released a new product. In that case, you can go live and ask people if they like it.
Also, you can ask your followers what they would want to see from you. Ask them if there’s a service that you can offer or a product that you can create that they’ll like.
Benefits of Instagram Live Comments
Now that you know what Instagram live comments are, let’s take a look at what they can do for you. Some of the benefits that you’ll get from them include the following:
- The opportunity to do live streams for a wide audience. Before Instagram had a live feature, people needed to create Twitch or other accounts and get people to follow them there in order to build an audience for live streams. Now, with Instagram’s live feature, you don’t have to go through all that trouble.
- Gain valuable information about your followers and customers. Via Instagram live, you can ask the people watching what they think about your products or services. What’s best, you’ll get answers in real-time and can use them to see what people like and don’t like. This will allow you to create products and services that you’ll know others will like and buy.
- Use Instagram live to improve your products and services. While you’re doing your Instagram live, always ensure to ask what you could do better in the future. You’ll be immediately flooded with live Instagram comments containing ideas from different users. Then, you can see which ideas were most common and use them to improve. This will not only boost sales, but it will also make your customers happy.
- Find inspiration for new products and services. People will always expect more from you, no matter how hard you try and how many products you provide. So, for your next product, you can go live and ask people what they want to see from you next. Then, find a product or service that most people want to see and create it! This will allow you to get fresh product/service ideas that people will buy.
How to Get the Most Out of Instagram
Instagram live comments are only one way for you to get valuable insights from your followers. They also allow you to build stronger, more personal relationships with customers. However, there are many other Instagram features you can use to do the same.
Namely, a great way to increase your Instagram engagement and build good relationships with customers is via your regular Instagram comments. How? Well, you can like all the comments people leave under your posts. Also, you can reply to the comments with short, friendly messages. But there’s one crucial thing that might stop you from doing all of that - the time it takes to like and reply to every single comment on every single post.
So, why would we even mention this, then? We mentioned this because there’s an easy way for you to make sure you like and reply to every comment without lifting a finger. And that is by using third-party automation tools.
For example, you can use Ideta. Ideta has an AI tool that will like, reply to comments, and DM people for you. All you’ll need to do is provide some messages and replies that you want it to use, and you’ll be ready to go. You can also use this tool on other social media networks, including Facebook, Twitter, and YouTube.
By using such a tool, you won’t have to waste your time on comments and sending messages to people. Instead, you can focus on other tasks and let the tool build strong relationships with your customers for you.
As you can see, both Instagram and Instagram live comments are excellent features that might seem basic but are actually very useful. They can provide you with valuable insights about your customers and help you improve your products/services. In addition, you can use them to build better relationships with your customers and secure a loyal customer base.