AI Marketing Tools | The 5 Best Options You Can Use
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Digital marketing is an industry that has been growing exponentially over the years. As more and more businesses realize its importance, staying ahead of the curve has become crucial for each and every one of them to connect with their audience effectively. One of the most transformative innovations recently has been the use of Artificial Intelligence (AI) marketing tools.
Namely, AI has revolutionized the way companies engage in marketing. It has done so by offering unparalleled efficiency and productivity, as well as many new ways for companies to attract and retain customers.
In this article, we’ll explore what AI marketing tools are and the benefits they provide, and we’ll cover the top 5 best tools available for you today. Let’s dive in!
What Are AI Marketing Tools?
These tools encompass a wide range of technologies that use Artificial Intelligence to complete different tasks. In other words, they involve all the tools that use AI to help businesses with their marketing efforts.
These tools also use machine learning to automate tasks, making them quicker and easier to execute. Also, they’re designed to analyze huge amounts of data, identify patterns, predict outcomes, and more. By doing this, these tools can help you keep up with the newest marketing trends. Furthermore, they can help you turn repetitive tasks into automated processes and free up a huge portion of your time.
AI marketing tools can be categorized into different areas, including the following:
- Customer Segmentation;
- Personalized Marketing;
- Content Optimization;
- Predictive Analytics.
By categorizing these tools into areas, developers make it easier for you to find the tool that you need. However, no matter what kind of marketing tool you use, you’ll reap a wide range of benefits, which we’ll cover in the following section.
Benefits of Using AI Marketing Tools
Knowing what AI marketing tools are is great. However, we feel like you should know what they can do for you to truly understand how useful they are. So, let’s do just that.
Improved Customer Insights
AI marketing tools allow businesses to get deep insights into customer behavior and preferences. How? Well, they can do this by performing different types of analysis on your customers. For example, they can analyze data from social media and see where people are most active.
Also, they can tell you what people do on your website. More specifically, which pages they visit most, how much time they spend on your website, and other similar things. In addition, AI marketing tools can give you reports on your customers’ purchase history.
By getting information on all the things mentioned above, you’ll be able to create detailed customer profiles. Then, you can use those profiles to make personalized marketing campaigns and make better offers that people will want to buy.
Better Customer Service
Customer support is one of the most important elements of a business. Namely, every company to strive to offer better customer support, as this will significantly boost their customer’s experience and make them happier. And we all know that, in business, there’s nothing better than satisfied customers.
One way to provide better customer support is for it to be available 24/7. Sadly, no human can work round-the-clock. So, you’d have to hire twice as many people so that they can be available to provide customer support at all times. This will result in higher expenses for you.
Luckily, AI marketing tools like chatbots and virtual assistants provide instant customer support available 24/7. They can handle things like questions from customers, can offer product information, and can even process transactions. So, by using chatbots and other AI tools, you’ll improve your customer service greatly. The best part is that you’ll do this without spending hundreds of dollars.
Have we mentioned that AI marketing tools are super cost-effective? Because they are. Namely, by automating tasks with AI, you’ll save both time and money that you spent in the past to complete them.
AI can do all kinds of tasks, from data analysis to customer support. This will allow you to focus on more important things and spend less money on salaries.
Adapting to New Trends
As you might already know, the digital marketing industry is always changing. There are new trends and features everywhere, and keeping up with them is a hassle. Luckily, AI marketing tools can help you with that.
Namely, they can look for new trends, learn about them, and use them. Also, they can handle increased amounts of data when needed. All in all, they can make sure you’re following all the hot new trends, and they can handle the inflow of new customers while they’re at it.
Top 5 Best AI Marketing Tools
Now, let’s get down to what you really want to know. In the following section, we’ll go through 5 of the best AI tools you can use for your business.
Ideta offers not one but two excellent AI marketing tools that can help you improve your strategies greatly. The first one is the Ideta Facebook Auto Comment, a tool that allows you to like, comment, and send messages automatically. This tool can save you a lot of time and money while also improving your communication with customers. Also, it’s easy to set up and fully customizable.
The second tool is the Ideta AI assistant for LinkedIn. With this tool, you can generate comments, talk with people in any language, and grow your LinkedIn network. Also, this tool is easy to set up, and you can also try it for free before you commit.
Jasper.ai is an advanced tool that allows you to create high-quality written content. With it, you can generate emails, landing pages, and social media posts. It uses the GPT3 model to write text that sounds human.
All you need to do to use this tool is add your brand, name, or product and let it do its magic. Other features that Jasper.ai offers include the following:
- Content creation;
- Machine learning;
- A plagiarism checker;
- Customizable templates;
- And more.
3. Beacons AI
Beacons AI offers an AI brand outreach tool that allows you to generate high-quality outreach emails in seconds. It’s one of the easiest AI marketing tools to use and allows you to save a lot of time that you would otherwise spend coming up with fun and interactive ways to pitch your ideas.
To use this tool successfully, you need to fill in the brand you want to work with, choose how you want your email to sound, and select the length of your message. Then, the tool will generate a pitch for you, and you can edit it before sending it.
Rapidely uses GPT4 technology and is meant for entrepreneurs and social media professionals who want to streamline their content-creation process. In shorter terms, you can use it to create content for all kinds of purposes.
In addition, Rapidely offers features like:
- Collaboration tool;
- Planning and posting;
- A monthly calendar generator;
- A carousel maker;
- The ability to set the tone of voice for your content;
- And more.
5. Flick AI Marketing Tool
Flick AI Social Media Assistant is a powerful AI marketing tool you can use to make the whole process of creating your social media content much easier. More specifically, you can use it to brainstorm, write, and plan your social media content. Some of the features that this tool offers include the following:
- An AI assistant;
- AI Idea Brainstorming;
- AI Caption Writing;
- Post Scheduling;
- Auto-Suggested Hashtags;
- And more.
So, if you want to make your social media content more engaging, then Flick is a great tool for you. Also, it comes with a free trial that lasts 7 days.
Last Words on AI Marketing Tools
All in all, AI marketing tools have truly transformed the landscape of digital marketing. They’ve done so by providing businesses with never-before-seen opportunities to engage with their customers in more personal and meaningful ways.
So, by using these tools, you can get valuable insights into what your customers want, personalize your marketing efforts, and improve your customer service. Also, you can decrease your marketing expenses significantly and make time to do more complex and revenue-generating tasks. All the other, more repetitive tasks can be handled by the AI.
However, the benefits of using AI marketing tools are not limited to the ones we covered in this article. There’s a lot more to gain from them, and you can discover the true extent of their usefulness by taking the plunge and trying them out.
We suggest you start with the tools mentioned in this article, as they’re all excellent and provide top-tier services that can help you in many different areas. So, don’t wait until you’re the last one to join the race and try out AI marketing tools today!